Following on from the SIBA video beer writer Pete Brown has exhorted beer drinkers of all varieties to unite and celebrate beer in all its forms. "Old CAMRA" and "extremophiles", and just about anyone who ever says anything negative, are described as being damaging for beer at a time when a war on drink is taking place.
He goes further to say: "If you’re a minister wondering whether the industry deserves a break, you see a fragmented and ineffective lobbying body. By focusing on internal battles, we’re allowing wine and spirits on one side and teetotallers on the other to reposition beer as something not worth bothering with."
Now I'm all for drinkers solidarity but I really don't think a few beer nerds mouthing off on the internet is of interest to anyone except other beer nerds. And it's definitely not why the industry has a fragmented and ineffective lobbying body. For that I blame Diageo.
The Guinness and spirits multinational is in favour of seeing beer taxes rise and spirits duty frozen. The gossip I've heard is that to further this aim it's blocked the BBPA from campaigning against beer duty rises. So we're in a situation where the small brewers' organisation SIBA brings out a low budget video promoting beer made by large and small companies and calling for lower taxes, while the organisation that represents the companies making 98% of the beer brewed in Britain does very little.
Still on the plus side a least this means the budget for the video didn't stretch far enough to get a fly by of Spitfires.